Master of Business Administration (MBA) Marketing is a 2-year post graduate programme in Dayananda Sagar University - School of Commerce and Management. As marketing is an essential part of any business (large corporate or small-scale industry) the role of an individual who has a specialised degree in Marketing is very important. A company cannot strive to expand its business without adequate marketing. An MBA in Marketing helps to develop insights about why and how a market and consumer behaviour.